Discover the key digital signage trends brands must follow in 2025 to stay competitive.

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1. The Digital Signage Market Is Evolving Fast

In 2025, the signage market is shifting rapidly. The global digital signage market was valued at around USD 28.83 billion in 2024 and is projected to reach USD 45.94 billion by 2030. For brands, this means more players, more innovation, and more opportunities—but also more competition. To stay ahead, you need to understand the trends shaping the industry now.

2. Top Trends for Brand-Focused Digital Signage

Brands looking at digital signage trends should pay attention to these developments:

• AI & Personalization — Displays adapting content based on time and audience.
• Immersive and Large-Format Displays — Larger-than-52-inch screens and transparent LED making a statement.
• Sustainability & Energy Efficiency — Low-power displays, eco-friendly materials, and green deployments.
• Hybrid Cloud and Remote CMS — Managing multiple locations becomes easier and more agile.

With these in mind, brands can tailor their signage strategy and make informed investments.

3. What This Means for Brand Rollouts

Strategic Consideration	Brand Advantage
Deploying large “impact” signage	Creates memorable brand experiences
Integrating signage into omni-channel media	Ensures consistency across touchpoints
Using data & AI-driven content	Boosts engagement and conversion
Planning sign lifecycle and sustainability	Better ROI and brand reputation

4. Case Study: Luxury Shoe Brand in Barcelona

A luxury European shoe brand (similar profile to Christian Louboutin) rolled out a modern digital signage strategy via Qtenboard in their Barcelona flagship. They replaced standard screens with large-format immersive displays and added real-time content updates for in-store promotions. The brand reported increased dwell time and higher in-store purchase rates during the launch period of their Spring collection.

5. Why Smart Brands Work with Qtenboard

· Global Manufacturing & Factory Direct — ensures scalability and uniform quality
· Full-Service Integration — hardware, CMS, content support and multi-location rollout
· Advanced Compatibility — ready for AI, interactive, large-format, sustainable screens
· Cost-Effective Solution — we help brands optimise budget for maximum impact
· Long-Term Partnership Mindset — we support the signage ecosystem beyond installation

Qtenboard helps brands not just follow the trends — we help you lead them.

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