What is the digital menu board and why we need it?

A digital menu board is an electronic display that showcases a restaurant's menu items, prices, and promotions using digital screens instead of static, printed boards. They are used by quick-service restaurants, coffee shops, and other food service businesses to enhance customer experience, boost sales, and streamline operations

How they work

• Software: A content management system (CMS) allows for the design and remote management of the menu content.
• Internet Connection: This allows for seamless, real-time updates to the menu and promotions from anywhere.

Key features and benefits

• Dynamic and flexible content: Easily change menu items, pricing, and promotions instantly and remotely. You can schedule content to change at specific times of the day, such as for breakfast, lunch, and dinner menus.
• Engaging visuals: Use high-quality images, videos, and animations to showcase food and specials, which can influence purchasing decisions.
• Cost and time savings: Eliminate the recurring costs and time spent on printing and reprinting physical menus.
• Increased sales: Highlight high-margin items and limited-time offers to effectively upsell and cross-promote products.
• Improved customer experience: Digital menu boards are brighter and easier to read than printed menus, which can speed up the ordering process and reduce perceived wait times.
• Integration with other systems: Some systems can integrate with a restaurant's point-of-sale (POS) to automatically update item availability or pricing. 

Case

He*tea · China

In 2025, we entered into a strategic partnership with He*tea · China. Moving forward, all its nationwide outlets will uniformly adopt Qtenboard digital menu displays, ranging from 21.5 to 55 inches. Advertising and menu content will be centrally managed through our CMS system.

Through this partnership, we addressed the following pain points for our client:

Certain products on the market exhibit issues such as screen yellowing, dead pixels, and inadequate heat dissipation after approximately two years of use, compromising the user experience. 
Qtenboard products undergo rigorous quality control and factory testing, achieving an average lifespan of 3–5 years, thereby effectively extending the device's value cycle.

Certain manufacturers exhibit deficiencies in after-sales support, lacking prompt response mechanisms. 
Qtenboard, however, commits to ensuring clients can contact sales personnel, technical teams, or even management at any time, guaranteeing swift issue resolution.

Qtenboard does not merely supply hardware; it prioritises long-term collaboration and co-creation of value, assisting clients in enhancing brand experience, reducing operational risks, and achieving greater returns.