Double-Sided Signage in Large Department Stores

Digital Signage News

Double-Sided Signage in Large Department Stores

2025-10-24

Maximize visibility in every aisle with double-sided digital signage designed for large retailers.


1. One Screen, Twice the Visibility

In large department stores, shoppers move fast and expect clear direction. Double sided signage solves the problem by showing content on both sides of the screen. It delivers product promotions, store navigation, and brand messages to customers coming from different directions. With double sided signage department store solutions, retailers gain twice the impact in the same space, keeping shoppers informed and engaged throughout their visit.

2. Designed for Busy Retail Environments

Dual screens bring practical and commercial benefits to modern stores.

· Two-Way Communication – Promote on one side while guiding customers on the other.
· Slim and Space-Saving – Fits in narrow walkways, entrances, escalator zones, or checkout areas.
· High-Brightness Display – Crisp visuals under strong indoor lighting.
· Unified Management – Remote updates for campaigns across multiple store locations.

3. Enhance Store Layout and Customer Flow

Retail Need How It Helps
Promotions & Brand Visibility Highlight seasonal deals and private label products
Wayfinding Assistance Direct shoppers to departments and special zones
Queue Management Reduce waiting frustration near cashier lines
Multi-Zone Marketing Display different content based on direction of traffic

4. Case Study: Department Store in Manchester, UK

A major department store in Manchester upgraded its traditional posters to Qtenboard’s double sided signage near escalators and beauty counters. The front screen promoted new fashion arrivals, while the rear displayed route guidance to popular departments. Within two months, the retailer observed more customers stopping at promoted areas, plus smoother flow around high-traffic zones. Local staff appreciated easy CMS updates that kept campaigns consistent across stores.

5. Why Choose Qtenboard

· Industrial-grade Quality – Durable design ensures stable 24/7 performance.
· Flexible Customization – Multiple sizes, mounting options, and Android system support.
· Better Cost Efficiency – Factory-direct pricing that supports large deployments.
· Strong R&D – Custom software and integration for professional retail applications.
· Reliable Project Support – From design to after-sales, built for long-term cooperation.

Qtenboard provides double-sided digital signage that elevates visibility and improves store experiences—helping retailers communicate smarter and sell more.



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